Evaluation

Media evaluation question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
In this powerpoint i will be answering the question above of how developed and challenged forms and conventions of real existing media products in comparison to mine.
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How did you use new media technologies in the construction and research, planning and evaluation stages? 
This is a short video explaining all the new media technologies  I used throughout the project and how they helped me with all four stages.


  What have I learnt from audience feedback
How effective is the combination of your main product and ancillary texts?
Our group as a whole set out to make both our music video and ancillary tasks look as professional as possible. In order to do this we started by looking at what existing artists do and attempted to recreate that same professional look as they do. Firstly we looked at the shared themes the digi-packs and campaign poster share, our group noticed that they all shared the same animated effect and were very highly edited. This contrasted with their music video, which was much, more ‘colorful’ in a sense. From this we learnt that the Main video and the ancillary should remain separate. As the video is part of the song so it should fit the feel of the song. However during the photo shoot for our digi-pack and campaign poster we did stick to a level of consistency between the video and the ancillary me and my other group member who starred in the video with me wore the same costume for the shoot as we did in the video to still have a sight connection between the two tasks. While capturing for the digi-pack we made sure the poses were fun and humorous like the video itself. From researching exiting album covers we noticed that a lot of them captured close up images so when creating ours we did they same thing but also transferred this into our music video to give a ‘in your face’ feel to it.